Fresh Funds

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Objective

To give families experiencing food insecurity access to fresh produce

Process

In 2022 Instacart established a 3-year partnership with Partnership for a Healthier America to provide 10 million servings of produce to families experiencing food insecurity. A big part of the way we brought that commitment to life was by launching Fresh Funds programs. Fresh Funds was a product we created to help nonprofits modernize their nutrition incentive programs. With Fresh Funds nonprofits could give people credits to spend on Instacart to buy healthy food.

My Role

I oversaw the implementation of all our Fresh Funds programs with Partnership for a Healthier America. This meant working closely with PHA to configure the programs, test and troubleshoot any bugs, prep materials to recruit participants, and constantly monitor performance to make sure we were meeting all our programmatic goals.

Results

While I was at Instacart, we launched 5 Fresh Funds programs with PHA in Indianapolis, DC, Denver, Milwaukee and Wisconsin, giving 2,000+ families access to fresh produce.