State of Obesity

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Objective

To get the word out about the latest childhood obesity rates and trends in the US

Background

Every year the Robert Wood Johnson Foundation releases a report with data on childhood obesity rates in each state and recommendations to improve kids health.

My role

I was responsible for coordinating the media release of the report in 2021. This meant prepping 50 press releases, 50 media lists and 50 media pitches - one for each state to make sure the news was spread wide and far. I also helped coordinate media interviews for RWJF spokespeople and compiled and tracked all media coverage.

Results

In 2021 we got a whopping 150+ media hits in national, state and local press, including top tier outlets like CNN, USA Today, and the Washington Post. We also secured coverage in Spanish for the first time in Univision and Telemundo.